About the project
Maklon Kosmetik Indonesia is a contract manufacturer based in Surabaya, specializing in BPOM-certified cosmetics, skincare, and fragrance production. Operating modern manufacturing facilities with strict adherence to CPKB (Cara Pembuatan Kosmetika yang Baik) standards, they provide turnkey manufacturing solutions for emerging beauty entrepreneurs and established cosmetic brands looking to scale production.
The primary commercial challenge was converting initial market curiosity into qualified production inquiries. The company needed an authoritative digital presence that clearly communicated manufacturing processes, laboratory capabilities, licensing assistance, and minimum order requirements to B2B decision-makers.
Approach
We designed an intent-driven content strategy tailored specifically for commercial procurement and brand founders. Rather than generic corporate copy, we engineered comprehensive technical landing pages targeting high-intent commercial search terms surrounding cosmetic contract manufacturing, OEM/ODM formulation, and BPOM product notification.
Information architecture was structured to demystify the manufacturing workflow—from sample formulation and safety testing to regulatory approval and full-batch packaging—establishing immediate operational credibility and lowering the friction for prospective clients to submit technical briefs.
Results
The strategic commercial positioning transformed the website into a steady, reliable source of high-intent B2B production leads. Organic visibility expanded rapidly, securing Top 3 rankings for primary commercial manufacturing keywords and Top 10 positions for secondary service queries.
The search performance directly translated into business growth, generating more than 10 new qualified commercial manufacturing leads each month and significantly reducing the sales team’s dependency on outbound prospecting.
Project gallery
