About the project
Amulia Perfume is a Surabaya-based fragrance company offering European luxury-inspired perfumes, scented body washes, and nourishing lotions. In parallel with their direct-to-consumer fragrance lines, the company provides accessible contract manufacturing services specifically designed to help emerging fragrance brands launch proprietary scent collections.
The brand required a cohesive digital architecture capable of serving two distinct audiences simultaneously: retail consumers seeking long-lasting personal fragrances and business clients seeking an experienced fragrance formulation and manufacturing partner.
Approach
Our digital strategy created a clear bifurcated user journey. For the retail audience, we developed an immersive, sensory-led interface emphasizing fragrance pyramids, longevity ratings, and ingredient transparency. High-resolution product imagery and refined typography evoke the elegance and craftsmanship of European perfumery.
For the B2B segment, we articulated Amulia’s OEM/ODM capabilities, raw material sourcing standards, and end-to-end production support—from scent customisation to bottle design and regulatory compliance—positioning the house as an accessible manufacturing partner for independent beauty founders.
Results
The new brand architecture established a unified digital flagship that elevated Amulia’s retail prestige while unlocking substantial commercial manufacturing inquiries. The clear separation of consumer collections and manufacturing services eliminated customer friction and elevated brand authority across East Java.
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