About the project
FruityLOGIC is an established creative and digital marketing agency based in Surabaya, specializing in search engine optimization, website design, and commercial brand identity. Having built an extensive track record serving enterprise clients across East Java, their online presence required a cohesive overhaul to reflect their evolved service capabilities, technical authority, and contemporary design standard.
The primary challenge centered on legacy content architecture and sluggish performance. The existing site suffered from disconnected service landing pages, unclear conversion pathways, and bloated page assets that impeded organic search visibility and mobile user experience.
Approach
Our strategy prioritized editorial clarity, structured information architecture, and lightweight frontend engineering. Rather than relying on generic corporate design tropes, we developed an intentional typographic hierarchy that balances strong contrast with ample whitespace, guiding prospective clients effortlessly through agency capabilities and case histories.
On the technical side, we decoupled complex layout requirements into modular, reusable components built natively on WordPress and Bricks. Every interface element was rigorously audited to minimize DOM depth, eliminate third-party script bloat, and achieve instant sub-second page rendering.
Progress
During the implementation sprint, we overhauled the agency’s primary service funnels—specifically targeting Web Design, SEO Consultancy, and Brand Strategy. Content schemas were re-engineered with semantic HTML5 landmarks and structured data, establishing clear topic clusters that reinforced topical relevance across core agency offerings.
Design iterations focused heavily on responsive fluid ergonomics. Navigation was simplified to reduce cognitive overhead, while interactive project showcases and client proofs were optimized for touch-friendly exploration across both desktop workstations and mobile viewports.
Results
The redesigned website delivered immediate improvements across search engine performance, user engagement, and inbound lead qualification. Organic search impressions grew by over 300% within the first six months, propelled by cleaner indexability and faster Core Web Vitals across all monitored templates.
Most importantly, the new digital flagship established a confident, professional brand narrative that accurately represents FruityLOGIC’s creative caliber, driving a 15% year-over-year increase in high-intent commercial project enquiries.
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